Sink or Swim

Missing the boat, for the majority of businesses, is an understatement when entering in the world of social marketing. Most attempts are made thinking it looks easy from the outside: set up a free account, start blasting members with URL, deals, and offers, sit back and wait for results. Unfortunately this “easy” way turns into brand disaster simply because most businesses entering this medium have never even tried a social account for personal reasons or done the educational investigation needed to understand what it’s all about.

Be a friendly friend

If keeping up with friends, family, and people with similar interests are the main reason people frequent social communities then advertisers must understand that their messages are the furthest from the minds of the viewers and are predominantly viewed as a big nuisance. We as advertisers have to be able to integrate our message in such a way that it will not turn people off. It’s too easy to block a user or remove a fan page – a simple click gets your annoying message out of their face and casts the offending advertiser into the no-traffic abyss forever. There are many ways to get the “In” with social marketing but you must always exercise care in the message that is broadcasted. This is where big businesses who blast everyone and anyone miss out.

Keeping it real, or at least close

Giving individuals a reason to receive your message will keep them on the hook. Keeping your message in front of them is of course the main goal, and a blend of information and fun will keep you in their good graces. Next time you get ready to blast out that new update remember to look at the usefulness of the information and the value of the message and decide, “How many friends or fans am I willing to loose?”.

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