Get a Marketing Coach and learn how you can market your business yourself online.
December 14, 2009

KNOXVILLE, TN: (WiredPRNews.com) — Bingham Johnson Consulting has decided Christmas is coming early for you this year. Not only are we lowering prices of the marketing membership plans for the holiday season, we are letting everyone in on the big secret. Over the last few years marketing agencies have been selling everyone on the idea that marketing your company online is a huge hassle and only the experts can do it.
Well, we want you to know that is just not true: Online marketing is simple and cost effective for any business – any size, any location, any time of the year.
Bingham Johnson Consulting, with their personal marketing coaching plans, wants to help put the marketing back in the hands of the client. Adam, founder of Bingham Johnson Consulting, has said from the beginning that “No one can market your business like you can” and we at Bingham Johnson stand behind him with our simple and easy marketing plans. Our goal is to teach you everything that we know about fast, efficient, and cost effective marketing so that after completing one of our programs you will never need another marketing agency again.
There are many effective ways to market your company online. One of the most recent ways that is gaining a lot of popularity is social marketing. This is where you can get your fans from Facebook to Tweet your Mixx and it all gets launched on your LinkedIn so everyone Diggs it. (If you have no idea what language that last sentence was in, do not worry, we have a plan for you so by the end of the program you will be laughing like the guy next to you is). Social media may be one of the most cost effective marketing options available – and by that I mean cheap because once you have everything established it turns into word of mouth advertising. The only downside is it does take time, effort, and constant monitoring in the beginning to get this ball rolling, but once it does, strap on your seat belt and grab your racing goggles – you are off!
Next to social media, the most cost effective option is Organic search – also known as Search Engine Optimization. Some of you may be wondering what in the world is SEO? As you read this, go to Google and enter in the search box your favorite hobby in your city and state: for example, “Badminton, Knoxville, Tennessee”. Ever wonder how Google determines who comes first in those results? It has absolutely nothing to do with how much they paid for the website and everything to do with the quality of their keywords. I am sure that there are some fancy badminton websites with flash, music, things that sparkle and that give you loading options, but you will have a hard to impossible time finding them in the results from any standard search engine if you do not know their website address. The best way to get your fancy website to work for you is to have high quality SEO, and to get that you must have high quality keywords. Now, do not panic if your website does not – nine times out of ten you will not need to purchase a new website, you will just need to tweak your old one. Bingham Johnson can teach you how to do that and manage it so before long you will be the number one search result!
As a business owner there are key factors you need to know and utilize to get noticed on the web, with social media, SEO, and keywords being just a few that we’ve talked about. Bingham Johnson is here to teach you or your team everything you need to – whether it is just the basics of internet marketing or the how-to’s of launching synchronized social and Ad Word campaigns. We have the tools and knowledge you need to run a successful advertising campaign.
Still have no idea what in the world we are talking about? Do not worry or give up on getting your advertising and marketing needs up and running. We have basic coaching memberships that just teach you all the ways the internet can work for you. We are determined to take the time needed to make sure you can market yourself and manage your campaign for years to come. Just think of us as your personal coach, because that is what we want to be for you. With our easy and affordable membership plans you can pick & choose options based on your needs, and we will personally coach you along your road to internet marketing success!

About Bingham Johnson:

Bingham Johnson (www.binghamjohnson.com) is an innovative consulting firm located in Knoxville. We provide Marketing and Sales consulting to businesses around the country. Our firm specializes in: Internet marketing, SEO, (search engine optimization) Social Media Marketing, Web Video, Business Start ups, and Sales Training. All Consulting by Bingham Johnson is design to help you find Customers, Clients and oh yes, help you make Money!
Adam Johnson is the Co-Founder of Bingham Johnson. He is an award winning designer, search engine marketing professional, sales guru, and Public Speaker. After his Career in the U.S. Army, he found himself the owner of a successful Design Agency. Now after moving to Knoxville, through his Consulting and Training Seminars at Bingham Johnson Internet Marketing Consultants, he teaches others the simple strategies and techniques they need to achieve their business goals.

Contact:
Adam Johnson
Principle Marketing Coach, Bingham Johnson
ajohnson@binghamjohnson.com
(865) 236-1401

Most business people think that just because they put a website online, it’s going to get visitors. If I submit my site to the search engines it will show up in searches. I don’t have to do anything to my site once it’s live. This way of thinking can kill your business online. Why? Because no one has ever shown you how to optimize it’s potential.

Now, after hearing this, let’s talk about getting optimized. You would never buy a new car and never get an oil change the entire time you owned it, right? Many business owners still treat their websites this way. We still need to do the maintenance that will keep our sites a well-oiled machine; after all, we paid good money for it.

We usually complain that our competition is showing up ahead of us on Google. Why? Because they probably had a plan and stuck to it. They also looked into getting help with an online marketing plan. An Internet marketing plan takes time, effort, and sometimes money, but you will defiantly get a return on your investment if you stick to it. It all comes down to time; if you spend the time (or sub it out to a professional) you will get the desired results.

I am Adam Johnson and I am a marketing coach for Bingham Johnson Internet Marketing. For years I have seen the mistakes that business owners and in-house marketing departments make with their online marketing, advertising, and SEO (search engine optimization) programs. This should be the one place that all business owners should be putting in the majority of their time, attention and money. Having the mindset that it’s a one time shot and it’s over will only reap minimal results. In this economy having an excellent online presence can be the deciding factor between choosing your business or a competitor’s for products or services.

I hope over the next few months to point out and displace any myths that are out there about marketing your business online and the right ways to go about it. I will cover the things that should never be neglected on your site. We want our sites to not only look great, but to perform and make us money! So get ready, it’s time to get optimized!

Bingham Johnson specializes in Internet Marketing, SEO (Search engine optimization), and Social Media Marketing. We provide these services on a consulting or coaching basis. Visit our website, www.binghamjohnson.com, for more information or call our office and schedule a free marketing consultation, 865-236-1401. You can also follow Adam and Bingham Johnson Consulting on Twitter (www.twitter.com/binghamjohnson) and Facebook (www.facebook.com/binghamjohnson)

Sink or Swim

Missing the boat, for the majority of businesses, is an understatement when entering in the world of social marketing. Most attempts are made thinking it looks easy from the outside: set up a free account, start blasting members with URL, deals, and offers, sit back and wait for results. Unfortunately this “easy” way turns into brand disaster simply because most businesses entering this medium have never even tried a social account for personal reasons or done the educational investigation needed to understand what it’s all about.

Be a friendly friend

If keeping up with friends, family, and people with similar interests are the main reason people frequent social communities then advertisers must understand that their messages are the furthest from the minds of the viewers and are predominantly viewed as a big nuisance. We as advertisers have to be able to integrate our message in such a way that it will not turn people off. It’s too easy to block a user or remove a fan page – a simple click gets your annoying message out of their face and casts the offending advertiser into the no-traffic abyss forever. There are many ways to get the “In” with social marketing but you must always exercise care in the message that is broadcasted. This is where big businesses who blast everyone and anyone miss out.

Keeping it real, or at least close

Giving individuals a reason to receive your message will keep them on the hook. Keeping your message in front of them is of course the main goal, and a blend of information and fun will keep you in their good graces. Next time you get ready to blast out that new update remember to look at the usefulness of the information and the value of the message and decide, “How many friends or fans am I willing to loose?”.

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You’ve got a great product. Now you need to get it into the hands of customers. But the business world is fast-paced and competitive; if you take the time to hire and train a sales force, you’ll miss out on valuable time and sales. Outsourcing provides a better solution: hire a sales team that’s ready to hit the ground running!

Reason #1: To Have More Control

Some people think that sales outsourcing will diminish the control they have over their business. That couldn’t be further from the truth! In fact, many business owners use sales outsourcing companies to gain more control over their expenses. Rather than paying for comprehensive sales team training, these savvy business owners outsource to ready-made teams of experienced salespeople who know how to bring in the money.

Reason #2: To Save Money

Controlling expenses is a great way to save money, which can then be spent improving your product and exposing it to a wider market. Sales outsourcing isn’t as expensive as some business owners believe. Companies who outsource their sales report savings of 25% – 35% below the price of an in-house sales team.

Reason #3: To Make Money

Getting your product to the target market isn’t enough. You have to move quickly and use persuasive tactics. Outsourced sales forces come pre-trained and equipped with all the tools they need. They’re also familiar with local market trends and conditions, and know how to close a sale in their region. Commission-based sales teams have an even greater motivation to perform well: they don’t get paid until a sale is made.

Reason #4: To Save Time

Why waste time interviewing, hiring, and training a sales force that might not be up to speed for several months? Hire an outsourced sales consultant to analyze your strategies and identify areas where growth is possible. Businesses that outsource can receive lead generation and sales and marketing consulting from the same place, adding convenience to their time-efficient choice.

Reason #5: It’s a Proven Strategy

Big businesses do it. Small businesses do it. In fact, sales outsourcing has been a very popular solution since the early 1990’s. If it were a businesses fad, it would have passed by now. But sales outsourcing really works, as many Fortune 500 companies have learned.