Having a website search engine optimization plan is the number one thing that a business owner can do to provide leads continuously over time, but most will never achieve this with their website. Website optimization can attract more people to your website, increase customers for your business, and brand your company and products. If you are just beginning your online optimization strategy, having the plan written out will help you or anyone that may be assisting you with your endeavors. Remember, sticking to the basics will take you far. If you can make at least one update and one new page to your site each month you will have at least 12 new pages each year. Adding new pages is more that 85% of what your competition will do this year.
Coming up with a mapped out plan is not hard, you just need to know what direction you are going. Start this by diagramming out your entire site on paper. Whether you have an existing site or a brand new site, having a road map of your site is a must to achieve your goals. A simple flow chart that shows pages and sub pages, plus the keywords that will be used on each page, will keep things straight. Knowing who your target audience is will help you with your SEO program and help you define what pages are needed. Reaching your end user is simple. Develop good keywords that will guide your user to your site. Just remember that it’s not what you think your keywords are, but what your user thinks they are. A good Web developer or SEO consultant can help you to develop great keywords, and show you where and how to use them properly.
If you need help, get it today. Don’t wait! A web developer or SEO consultant can point you in the right direction and make changes for you. If you don’t have a CMS (content management system) where you can make changes yourself, 24/7 from any computer, you will need to pay for help. A professional will guide you and show you the best practices to get you on the right track. Having a plan and making sure that you stick to it will ensure you results in the future. It’s like scheduled maintenance on your car. Keep on top of it and your website will take care of your business!
Bingham Johnson offers an Internet Marketing Coaching Program, an affordable monthly coaching plan, along with online advertising, SEO (search engine optimization), and Social Media Marketing. We provide these services on a consulting or coaching basis. Visit our website, www.binghamjohnson.com, for more information, or call our office and schedule a free marketing consultation, 865-236-1401. Become a fan today: www.facebook.com/BinghamJohnson. We service Knoxville, Chattanooga, Nashville for SEO website optimization
Archive for the ‘ SEO ’ Category
Optimization Sensation!
Sunday, January 17th, 2010Getting Optimized!
Friday, December 4th, 2009
Most business people think that just because they put a website online, it’s going to get visitors. If I submit my site to the search engines it will show up in searches. I don’t have to do anything to my site once it’s live. This way of thinking can kill your business online. Why? Because no one has ever shown you how to optimize it’s potential.
Now, after hearing this, let’s talk about getting optimized. You would never buy a new car and never get an oil change the entire time you owned it, right? Many business owners still treat their websites this way. We still need to do the maintenance that will keep our sites a well-oiled machine; after all, we paid good money for it.
We usually complain that our competition is showing up ahead of us on Google. Why? Because they probably had a plan and stuck to it. They also looked into getting help with an online marketing plan. An Internet marketing plan takes time, effort, and sometimes money, but you will defiantly get a return on your investment if you stick to it. It all comes down to time; if you spend the time (or sub it out to a professional) you will get the desired results.
I am Adam Johnson and I am a marketing coach for Bingham Johnson Internet Marketing. For years I have seen the mistakes that business owners and in-house marketing departments make with their online marketing, advertising, and SEO (search engine optimization) programs. This should be the one place that all business owners should be putting in the majority of their time, attention and money. Having the mindset that it’s a one time shot and it’s over will only reap minimal results. In this economy having an excellent online presence can be the deciding factor between choosing your business or a competitor’s for products or services.
I hope over the next few months to point out and displace any myths that are out there about marketing your business online and the right ways to go about it. I will cover the things that should never be neglected on your site. We want our sites to not only look great, but to perform and make us money! So get ready, it’s time to get optimized!
Bingham Johnson specializes in Internet Marketing, SEO (Search engine optimization), and Social Media Marketing. We provide these services on a consulting or coaching basis. Visit our website, www.binghamjohnson.com, for more information or call our office and schedule a free marketing consultation, 865-236-1401. You can also follow Adam and Bingham Johnson Consulting on Twitter (www.twitter.com/binghamjohnson) and Facebook (www.facebook.com/binghamjohnson)
