Tuesday, September 1st, 2009
Sink or Swim
Missing the boat, for the majority of businesses, is an understatement when entering in the world of social marketing. Most attempts are made thinking it looks easy from the outside: set up a free account, start blasting members with URL, deals, and offers, sit back and wait for results. Unfortunately this “easy” way turns into brand disaster simply because most businesses entering this medium have never even tried a social account for personal reasons or done the educational investigation needed to understand what it’s all about.
Be a friendly friend
If keeping up with friends, family, and people with similar interests are the main reason people frequent social communities then advertisers must understand that their messages are the furthest from the minds of the viewers and are predominantly viewed as a big nuisance. We as advertisers have to be able to integrate our message in such a way that it will not turn people off. It’s too easy to block a user or remove a fan page – a simple click gets your annoying message out of their face and casts the offending advertiser into the no-traffic abyss forever. There are many ways to get the “In” with social marketing but you must always exercise care in the message that is broadcasted. This is where big businesses who blast everyone and anyone miss out.
Keeping it real, or at least close
Giving individuals a reason to receive your message will keep them on the hook. Keeping your message in front of them is of course the main goal, and a blend of information and fun will keep you in their good graces. Next time you get ready to blast out that new update remember to look at the usefulness of the information and the value of the message and decide, “How many friends or fans am I willing to loose?”.
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Wednesday, July 15th, 2009
You’ve got a great product. Now you need to get it into the hands of customers. But the business world is fast-paced and competitive; if you take the time to hire and train a sales force, you’ll miss out on valuable time and sales. Outsourcing provides a better solution: hire a sales team that’s ready to hit the ground running!
Reason #1: To Have More Control
Some people think that sales outsourcing will diminish the control they have over their business. That couldn’t be further from the truth! In fact, many business owners use sales outsourcing companies to gain more control over their expenses. Rather than paying for comprehensive sales team training, these savvy business owners outsource to ready-made teams of experienced salespeople who know how to bring in the money.
Reason #2: To Save Money
Controlling expenses is a great way to save money, which can then be spent improving your product and exposing it to a wider market. Sales outsourcing isn’t as expensive as some business owners believe. Companies who outsource their sales report savings of 25% – 35% below the price of an in-house sales team.
Reason #3: To Make Money
Getting your product to the target market isn’t enough. You have to move quickly and use persuasive tactics. Outsourced sales forces come pre-trained and equipped with all the tools they need. They’re also familiar with local market trends and conditions, and know how to close a sale in their region. Commission-based sales teams have an even greater motivation to perform well: they don’t get paid until a sale is made.
Reason #4: To Save Time
Why waste time interviewing, hiring, and training a sales force that might not be up to speed for several months? Hire an outsourced sales consultant to analyze your strategies and identify areas where growth is possible. Businesses that outsource can receive lead generation and sales and marketing consulting from the same place, adding convenience to their time-efficient choice.
Reason #5: It’s a Proven Strategy
Big businesses do it. Small businesses do it. In fact, sales outsourcing has been a very popular solution since the early 1990’s. If it were a businesses fad, it would have passed by now. But sales outsourcing really works, as many Fortune 500 companies have learned.
Tags: consulting, marketing, Sales
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